Zach Duda
Misleading UI
Jun 13, 2022

Today, large corporations mostly control every aspect of their business. Every icon, step, action, and click is traced, calculated, tracked, saved, and placed inn ways that subconiciously trick your brain into doing what that company wants. It can be subtle, like major fast-food chains using red for their branding to "make you more hungry", but it can also be downright filthy. Leave it to a multi-billion dollar company to do what they do best: Continue scamming the middle class to fill their own pockets.

It may've crossed your mind once or twice while reading: "Zach, this sounds like you're about to rant about something completely unwarranted because you made a simple mistake". Okay, you're right. Yes. I made a mistake. However, the mistake wasn't a mistake at all. Amazon wanted, planned, and purposefully made it to where this mistake seemed like not just the right option, but the ONLY option.

As someone who works with web interfaces on a daily basis, I know how important it is to make your User Interface as straightforward as possible. Amazon, just like any other major Fortune 100 company, knows this better than anyone else. That's why the move to purposefully use web design against their customers to trick them into opting out of a refund, is a disgusting maneuver.

Amazon, you won't trick me again, and hopefully you won't let them trick you either.